CURRENT
ART DIRECTION / BRANDING / PACKAGING / UI UX / SOCIAL / APPAREL
While working at The Parent Company I was given full creative autonomy to build/name their new upcoming brand, Current. At the intersection of cannabis, culture & creativity, Current invites you to enjoy cannabis as an art. It celebrates the process of innovation as an endless pursuit. It respects the craft & never settles. The brand values all hands involved whether big or small.
Carried by a passion for exploration, Current curates rare finds and the best genetic expressions so you can enjoy the freshest strains in distinct and timeless flavor classes.
Let The Current Carry You.
